Electronic Equipment: Control and Filter品牌策劃,vi設(shè)計(jì),標(biāo)志logo設(shè)計(jì)
中文全稱：Strix Group Plc
標(biāo)志logo下載網(wǎng)址：www.strixplc.com
品牌形象重塑（VI設(shè)計(jì)/VIS設(shè)計(jì)）需求指數(shù)：80
標(biāo)志logo設(shè)計(jì)升級(jí)需求指數(shù)：82
公司簡介：Strix Group Plc is an Isle of Man-based company engaged in designing, manufacturing and supply of kettle safety controls and other components and devices involving water heating and temperature control, steam management and water filtration. The Company’s core products are kettle safety controls, which are responsible for disconnecting the power to the heating element when either water has boiled, operated with no water present, or in some products when the kettle is lifted off its base. Its control set series include U18/U88, R-series, KeAi-series, KeAi-set, U11 series, U17 series, U67 series and U9 series. Its Aqua Optima is a range of domestic water filtration products, including jugs, water filters and other related appliances. Its other products include steam boiler, instant flow heater and turbo toaster.
公司地址：Malew IM9 2RGIsle of Man
品牌設(shè)計(jì)是在企業(yè)自身正確戰(zhàn)略定位的基礎(chǔ)之上，基于正確品牌定義下的視覺溝通，品牌設(shè)計(jì)協(xié)助企業(yè)塑造品牌氣質(zhì)并發(fā)展傳播符號(hào)，不僅協(xié)助企業(yè)正確的把握品牌方向，夠降低行銷成本并,而且能幫助企業(yè)有效積累品牌資產(chǎn)。品牌設(shè)計(jì)來源于企業(yè)品牌戰(zhàn)略定位、市場營銷策略和消費(fèi)人群定位。
LOGO是標(biāo)志、徽標(biāo)或商標(biāo)的英文說法，LOGO是對(duì)企業(yè)最直觀的視覺表達(dá)，對(duì)品牌識(shí)別和營銷推廣有重要作用。常見的logo類型有文字logo和圖形logo等。logo設(shè)計(jì)是設(shè)計(jì)一個(gè)圖形標(biāo)志，logo是品牌視覺的核心。VI設(shè)計(jì)是一套視覺識(shí)別系統(tǒng)設(shè)計(jì)，VI是品牌視覺應(yīng)用的體系化規(guī)范。logo設(shè)計(jì)是VI設(shè)計(jì)中的一個(gè)核心部分。
VIS設(shè)計(jì)的英文全稱Visual Identity System， 即視覺識(shí)別系統(tǒng)設(shè)計(jì), VIS通常簡稱為VI，VI設(shè)計(jì)是通過標(biāo)準(zhǔn)化、規(guī)范化的形式語言和系統(tǒng)化的視覺符號(hào)來完成品牌視覺溝通的體系化設(shè)計(jì)工作。
企業(yè)形象設(shè)計(jì)又稱CI設(shè)計(jì)，CI英文Corporate Identity的簡稱。企業(yè)形象設(shè)計(jì)完成的結(jié)果是企業(yè)形象識(shí)別系統(tǒng)（簡稱CIS），CIS是英文全稱是Corporate Identity System。
